Where Toronto Sellers Still Misjudge the Market
The Toronto market has shifted meaningfully. Not collapsed, not cratered, but recalibrated in ways that require a different approach than what worked in 2021 or even early 2022. And yet many sellers are still making decisions based on that prior version of the market. The assumptions they are carrying, around price, timing, and buyer behavior, are leading them toward outcomes that disappoint them.
Showings Are Not The Same as Momentum
A showing tells you one thing: a buyer was curious enough to schedule a visit. That's it. It says nothing about whether the price is right, whether the home is presenting well, or whether the listing is attracting the right buyers. Curiosity and intent are not the same thing.
When Not to Sell
Sometimes the best move is to sell. Sometimes it is to wait. Occasionally it is to rent, or to renovate, or to simply hold. Knowing the difference is part of the work. It should also be part of the conversation.
Not All Offers are Equal, Even at the Same Price
I've reviewed a lot of offers. Across different markets, different price points, different seller situations. And I can tell you with confidence: two offers at the same price are rarely the same offer. The difference between them can mean thousands of dollars in net proceeds, weeks of your life, and the difference between a clean closing and a deal that falls apart two weeks before possession.
The Offer Process: What Sellers Don’t See
Most sellers imagine offer night as the main event. The moment everything has been building toward. Buyers seated around a metaphorical table, competing for their home, driving the price up while the seller sits back and waits. The reality is more complicated, and more interesting, than that.