Where Toronto Sellers Still Misjudge the Market
The Toronto market has shifted meaningfully. Not collapsed, not cratered, but recalibrated in ways that require a different approach than what worked in 2021 or even early 2022. And yet many sellers are still making decisions based on that prior version of the market. The assumptions they are carrying, around price, timing, and buyer behavior, are leading them toward outcomes that disappoint them.
The Offer Process: What Sellers Don’t See
Most sellers imagine offer night as the main event. The moment everything has been building toward. Buyers seated around a metaphorical table, competing for their home, driving the price up while the seller sits back and waits. The reality is more complicated, and more interesting, than that.
Why Good Marketing Isn’t a Checklist.
There is a version of real estate marketing that gets done on every listing. Photos are taken. A description is written. The property goes on MLS. Box checked. Listing live. Done. The problem is not that this process is wrong. The problem is that every other listing is doing the exact same thing. When everything looks the same, nothing stands out.