Toronto Buyers Need a New Approach
Buying, Toronto Matthew Emek Buying, Toronto Matthew Emek

Toronto Buyers Need a New Approach

The Toronto real estate market has shifted in ways that are real, measurable, and consequential. But the advice circulating in group chats, at dinner tables, and even from some agents has not always kept pace. The buyers who are succeeding right now are not necessarily the best resourced. They are the most adaptable.

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Where Toronto Sellers Still Misjudge the Market
Toronto, Selling Matthew Emek Toronto, Selling Matthew Emek

Where Toronto Sellers Still Misjudge the Market

The Toronto market has shifted meaningfully. Not collapsed, not cratered, but recalibrated in ways that require a different approach than what worked in 2021 or even early 2022. And yet many sellers are still making decisions based on that prior version of the market. The assumptions they are carrying, around price, timing, and buyer behavior, are leading them toward outcomes that disappoint them.

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